Franchising Your Business for Success
Ray Kroc, the man behind the world’s most successful fast food chains, McDonald’s, once said, “The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”
Welcome to The Franchise Institute.
Are you interested in rapidly increasing the size of your small business? Resourceful businessmen who are constantly exploring the possibilities of growing their companies and considering a franchise opportunity come to us for advice on how to start a franchise business and taking the first step towards achieving financial freedom.
Whether you have been perpetually ranting about your unreliable staff who do just the bare minimum to get by, or have been incessantly worried about the situation of your cash flow, this is the perfect time to assess your options.Starting a franchise may be the solution, but not all businesses or business owners are cut out for the challenges. Please take a moment to take our quick test and let our franchise consultants assess your chances for success.
Achieve Financial Freedom by Franchising Your Business
Our goal is to work with you to get your venture onto the franchising stage and beyond. Growing and expanding your company into multiple, highly successful outlets is possible with the help of our professional team. Franchising is one of the most cost-effective and efficient methods of growing your enterprise. Every franchised company that turns over millions of dollars started off as an idea or a small organisation. Think McDonalds, Boost Juice or Jim’s Lawn mowing. Just like them, you can compete fairly well and gain a stronger, broader foothold in the market.
Get in Touch with Our Franchise Consultant Today
Could your idea be the next phenomenon? Contrary to popular belief, franchising your business does not need to be complex and costly. Nor is franchising in Australia only in the reach of large, well established businesses. You can reach the same level as the successful companies you admire. Are you ready to set up a franchise? Call our franchising experts today at 1-300-855-435.
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We’ve found the step by step approach of the program easy to use and very comprehensive and would happily recommend it to any business wanting to grow and expand through franchising. We will have recouped all our costs plus much more from the sale of our first franchise. We’re very excited about our future and thank you to everyone at The Franchise InstituteClive Rogers, Car Kit Company.
We recruited our first franchisee in just 4 weeks. I wish that I had contacted the Institute earlier so that it would have allowed me to set the franchise side of the business up without being so busy with the daily operations.Dean Odewahn, Its Bin Cleaned.
I’m so happy I used the Franchise Institute to franchise my business. Their detailed system and professional and personable support made everything possible and allowed me the opportunity to grow my businessDrew Davies, Kurbarz.
The first thing we found out about ourselves was that we were stepping into a whole new area of business, one that required attention to detail. It was no longer OK to keep ideas in your head. To build the business we had to streamline and document our systems. To do this we needed to educate ourselves with regards to franchising requirements, this is where the Franchise Institute were faultless. If we had not franchised, our business systems would not have been documented and updated on a regular basisDavid Linsday, Salts of the Earth.
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Franchising is the easiest and quickest way to grow a business beyond your personal capabilities. If you want to branch out but can only manage two or three stores by yourself, you can franchise your business and open up branches through your franchisees in different locations. …
- The Secret Behind Successful Franchising
The franchise industry is highly competitive because franchising is the easiest way to expand a business and grow. However, not all franchises are successful. In fact, a majority of them fail within the first year and a few more collapse in the second. While franchising is a shortcut to growth, it’s not an easy road to take, and success isn’t guaranteed. If you take concreted and well-planned steps at the outset, you will increase your chances of making it to the top. Here are some secrets that you need to know.
#1 Develop a Great Brand
Branding and marketing is one of the biggest aspects of a franchise. If you don’t establish a visible and solid brand, no one will be willing to invest in your franchise. Your franchise will have the greatest chances of success if you spend some time and effort on refining your brand. Here are some things you need to consider:
- Your brand logo and the colours
- Your website design and reputation online
- The decor and appearance of your physical store and office
- Your marketing strategy and ads
Solid branding is your first step towards franchise success and you should establish it early and become visible as quickly as you can.
#2 Plan Training Carefully
Your franchisees will be the representation of your company. If customers visit one franchise and have an unpleasant experience, it’ll reflect poorly on the brand. It’s essential to train them well and you can only do that if you have a proper training system in place. You should consult with experts and study successful franchise training programs and come up with an efficient system for your company. Great training will ensure that your franchisees understand your system and work with it well.
You should also create a franchise operations manual. It would function as a guide and reference book to your franchisees. They can read it if they have any queries about operations procedure.
#3 Slow and Steady
Many franchises rush into the marketing and expand quickly and that doesn’t work well for them. While there’s nothing wrong with being ambitious, you need to proceed carefully and methodically in the first few years of your establishment. In fact, your marketing would experience a boost if you’re a rare commodity.
You should establish a limited number of franchises and offer excellent service through them for the first few months or years in business. Once you have a strong fan following and an established name, you can expand to where the demand is. You can even get your loyal customers involved and ask them where they would like you to establish another branch. This would allow you to control your growth and keep a steady pace so that you’re not overwhelmed.
#4 Great Start-Up Team
The greatest secret to a successful franchise is a great start-up team. You need people who are committed, hardworking, and versatile. They should be able to network with different business associates and supplies, negotiate good prices, spot promising potential franchisees, and be great educators. This is a tall order so you should choose your team meticulously to ensure they can accomplish everything that they need to accomplish.
A great team will be the backbone of your company and help your franchise reach new heights. If the core and foundation of your company is solid, it can weather the turbulent first few years.
If you want to know more about how to succeed in your franchising business, or want some advice, feel free to get in touch with us at The Franchise Institute. You can call us on 1300 855 435 or fill in this contact us form and we’ll reply as soon as we can.
Thanks for reading,
The Franchise Institute Team
1300 855 435