James Corne -- M.COM (UNSW)
Director

James Corne commenced his career in marketing for Oracle Systems before gaining broader experience in sales and marketing in various organisations including the Canadian Consulate, Telstra and Scitec.

In 1998 James left the corporate world and started a successful IT business building up high profile clients including AGL and Toyota Finance.

In 2000 James entered the Franchise and distribution industry. He started a number of franchise organisations however he quickly realised the lack of information and professional support available in this industry. James started to research franchising extensively, hiring business coaches, franchise experts and franchise lawyers. He then began to document the methods he found worked best for franchisors. Through many successes and a few failures, he has gained a wealth of knowledge and experience on both what to do and what not to do in franchising. His marketing experience and knowledge has helped him succeed in this industry.

James has a Master of Commerce in Marketing from the University of New South Wales and a Bachelor of Business in Marketing from Mitchell College.

During his time at university James was awarded the Leighton Holdings Scholarship for Economic Achievement, an exchange scholarship to Oregon State University in the United States where he completed his undergraduate degree and while there was awarded a Masters Scholarship to the University of Nevada.

Through James’ detailed knowledge and actual experience of the franchise industry he has advised and mentored many business owners on how to successfully franchise their business. He has given lots of tips on the right marketing strategies to help out as well. James is grateful for the outstanding relationship he has with many of his clients and derives great satisfaction from watching as their franchised businesses grow from strength to strength.

Shauna Corne – B.Ed (SCAE), Grad Dip (App Sci)

Shauna Corne has more than 10 years experience in program management, program planning and service development. She worked for nearly a decade in the preventive health section of the Health Department where she co authored the Program Management Guidelines for Health Promotion. She also coordinated the Division of Population Health’s EQUIP Accreditation Program for CSAHS.

Shauna’s vast experience in program planning, policy development and accreditation have been a welcome attribute to The Franchise Institute.

Shauna has a Graduate Diploma in Applied Science (University of Canberra), a Graduate Certificate in Adult Education (University of Technology Sydney) and a Bachelor of Education from Sydney College of Advanced Education.

Peter Sanfilippo (BA  LLB, University of Sydney)

Peter is the solicitor of the Supreme Court of New South Wales and of the High Court of Australia. He has been  a qualified lawyer for over 20 years.

Peter began his career at Baker & McKenzie, an international law firm with over 50 offices worldwide, and over 50 partners in the Sydney office, where he worked on large disputes involving international accounting firms, tobacco companies and breach of copyright, and gained valuable experience in commercial litigation.

He was employed there and in other Sydney city commercial law firms for the following 9 years, and among other things acted in a litigation role for clients such as the Westfield property group

Peter founded his own legal practice in 1998 and soon afterwards began to specialise in franchising law. He has delivered papers about franchising at legal seminars and contributed articles about franchising to numerous publications.

Peter Sanfilippo’s approach to the practice of franchising law emphasizes practicality, common sense and personal relationships, but never loses sight of detail and accuracy.

Derek Manoy J.P. – B.Com (UNSW) Retail Specialist

Derek Manoy has worked in the retail industry for over two decades, commencing retail life in Grace Bros “trainee manager” program. Derek has worked in numerous retail industries including; Catering, Restaurants, Men’s and Women’s Shoes and Men’s and Women’s Fashions. Derek has also worked successfully in the wholesale female fashion market importing products from China and selling to retailers in Australia and New Zealand.

In the early 1990′s Derek joined Silhouette. There were 18 stores at that time. As a result of Derek’s experience in retail, the chain grew to 54 stores employing over 330 people, across the Eastern Seaboard of Australia with a turnover in excess of $25 million.

Derek is now a director of several companies carrying on business in all different areas of retail and property. Derek acts as honorary treasurer for “Courage to Care” a charity that delivers a message of tolerance and harmony. He also is involved on the executive committees for other charity organisations.

Derek’s hands on experience in retail, growing businesses through various stages, across states, territories and oceans, as well as his exposure to the growth pains of small to medium and medium to larger size business, have provided him with invaluable lessons that are incorporated in the Franchise for Success Program. They enhance any retail business to prosper and grow.

Derek has a Bachelor of Commerce from UNSW completing a double major in Industrial Relations & Financial Management. Derek has written The 10 Steps to Customer Service and has participated in running numerous retail management courses.